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Reader Feedback: Design as the Removal of Disorder
Reader Feedback Jodi Oleen 7/9/18 Reader Feedback Jodi Oleen 7/9/18

Reader Feedback: Design as the Removal of Disorder

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Consider the Stakeholders: Analysis & Decision-Making to Create Value
Management, New products, Public Relations, Starting A Business Jodi Oleen 6/20/18 Management, New products, Public Relations, Starting A Business Jodi Oleen 6/20/18

Consider the Stakeholders: Analysis & Decision-Making to Create Value

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Design Mindset: Bridging the Gap Between Product Design and Systems Thinking
design, Innovation, Management, Marketing, New products Jodi Oleen 6/4/18 design, Innovation, Management, Marketing, New products Jodi Oleen 6/4/18

Design Mindset: Bridging the Gap Between Product Design and Systems Thinking

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Design Mindset: Achieving “Good” Design is Essential, But How?
design, Innovation, Management Jodi Oleen 5/21/18 design, Innovation, Management Jodi Oleen 5/21/18

Design Mindset: Achieving “Good” Design is Essential, But How?

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Google's Talk to Books: AI Opens Creative New Search Pathways
Current Affairs, Innovation, New products, Web/Tech Jodi Oleen 5/7/18 Current Affairs, Innovation, New products, Web/Tech Jodi Oleen 5/7/18

Google's Talk to Books: AI Opens Creative New Search Pathways

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Design Mindset: It’s Bigger than You Think (and so is its Value)
Current Affairs, design, Innovation Jodi Oleen 4/16/18 Current Affairs, design, Innovation Jodi Oleen 4/16/18

Design Mindset: It’s Bigger than You Think (and so is its Value)

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Zumba: Inside The Global Success of an Unlikely Brand
branding, Innovation, Marketing, Starting A Business Jodi Oleen 4/2/18 branding, Innovation, Marketing, Starting A Business Jodi Oleen 4/2/18

Zumba: Inside The Global Success of an Unlikely Brand

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Making A Movement: REI’s #OptOutside Turns Branding into Meaningful Action
branding, Innovation, Marketing, Public Relations, Retail Jodi Oleen 3/19/18 branding, Innovation, Marketing, Public Relations, Retail Jodi Oleen 3/19/18

Making A Movement: REI’s #OptOutside Turns Branding into Meaningful Action

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The Best Brand Taglines & What They Communicate to Consumers
Advertising, branding, Marketing, Public Relations Jodi Oleen 3/4/18 Advertising, branding, Marketing, Public Relations Jodi Oleen 3/4/18

The Best Brand Taglines & What They Communicate to Consumers

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Discover Your Brand Promise with “The Elements of Value”
Marketing, New products, Public Relations Jodi Oleen 2/19/18 Marketing, New products, Public Relations Jodi Oleen 2/19/18

Discover Your Brand Promise with “The Elements of Value”

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Inside In-N-Out Burger's Powerful Employee Experience
branding, Management, Public Policy, Retail Jodi Oleen 2/5/18 branding, Management, Public Policy, Retail Jodi Oleen 2/5/18

Inside In-N-Out Burger's Powerful Employee Experience

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Price Matters: How Price Impacts Value Perception for Consumers
Innovation, Marketing, New products, Price Increases/Pricing Jodi Oleen 1/22/18 Innovation, Marketing, New products, Price Increases/Pricing Jodi Oleen 1/22/18

Price Matters: How Price Impacts Value Perception for Consumers

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Branding Genius: The Secrets Behind In-N-Out Burger’s Outsized Reputation
branding, Marketing, Public Relations Jodi Oleen 1/1/18 branding, Marketing, Public Relations Jodi Oleen 1/1/18

Branding Genius: The Secrets Behind In-N-Out Burger’s Outsized Reputation

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More Case Studies in Authentic Branding: Newman’s Own, Crayola, Amazon, & More
Marketing Jodi Oleen 12/21/17 Marketing Jodi Oleen 12/21/17

More Case Studies in Authentic Branding: Newman’s Own, Crayola, Amazon, & More

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Case Studies in Authentic Branding: UPS, AAA, Lego, & M&Ms
Marketing, Public Relations Jodi Oleen 12/4/17 Marketing, Public Relations Jodi Oleen 12/4/17

Case Studies in Authentic Branding: UPS, AAA, Lego, & M&Ms

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Authenticity in Branding & Marketing: What’s Your Brand’s Promise?
Marketing, Public Policy, Public Relations Jodi Oleen 11/19/17 Marketing, Public Policy, Public Relations Jodi Oleen 11/19/17

Authenticity in Branding & Marketing: What’s Your Brand’s Promise?

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The Rise of the eSports Economy
Current Affairs, Innovation, Web/Tech Jodi Oleen 11/6/17 Current Affairs, Innovation, Web/Tech Jodi Oleen 11/6/17

The Rise of the eSports Economy

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Augmented Reality: The Future is Ready to Download
New products, Web/Tech Jodi Oleen 10/16/17 New products, Web/Tech Jodi Oleen 10/16/17

Augmented Reality: The Future is Ready to Download

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What “Peak TV” Can Teach Us About Brand Engagement
Advertising, Marketing, Public Relations Jodi Oleen 10/2/17 Advertising, Marketing, Public Relations Jodi Oleen 10/2/17

What “Peak TV” Can Teach Us About Brand Engagement

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Communicating Your Purpose with Clarity & Consistency
Marketing, Public Relations, Retail Jodi Oleen 9/18/17 Marketing, Public Relations, Retail Jodi Oleen 9/18/17

Communicating Your Purpose with Clarity & Consistency

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